Privacy Policy


When it comes to your personal data, Noni, which is a product of Sunset Technologies, Inc. (collectively referred to as “Sunset”, “Noni”, “we” or “us”), as well as our employees, contractors and service providers, are committed to providing you with transparency and choice. We process personal data in accordance with applicable legislation, while taking into account and balancing the relevant interests of our customers, ourselves and other stakeholders.

We do not, and will not without consent, sell, lease, or rent your information to third parties for monetary or other valuable consideration.

This Privacy Statement (“Statement”) provides an overview of how we, via our websites, products and services (“Services”), process and protect your personal data. This Statement applies to the Sunset websites, products and services that link to or reference this Statement and describes how we collect, process and share personal data and the choices available to you regarding collection and use of your personal data. Additional information on our personal data practices may be provided in offer descriptions, contractual terms, supplemental privacy statements, or notices provided prior to or at the time of data collection. In addition, we provide Product and Service Privacy Notices describing in more detail the collection and processing of personal data through your use of such products and services, and those can be found at [ enter link here]. If any other privacy notice conflicts with this Privacy Statement, such specific notice will take precedence.

You need not enroll or register with us to just visit and view our Site. However, if you elect to obtain or use any of our products or services you must register or enroll (or be enrolled by an authorized third-party) with us, and you must agree to the applicable customer agreement, product end-user license agreements or service terms.

What this Statement Covers:

1) Personal Data Collection and Handling Practices

  • How we collect personal data, and from what sources;
  • The categories of personal data we collect;
  • The purpose for which we collect and process that personal data;
  • When and why we share your personal data with third-parties, and the types of third-parties with which we may share personal data;
  • Retention and deletion of your personal data;
  • Cross border transfers of personal data; and
  • How we protect your personal data.

2) Your Privacy Rights

  • Your Privacy Rights; and
  • How to contact us about privacy matters.

3) Referrals, Marketing, Opt-In/Opt-Out, and Cookies

  • Referrals;
  • Marketing and community networking;
  • How to opt out of Internet-based advertising;
  • Cookies and tracking technologies; and
  • Automated individual decision making and profiling.


  • Changes to this Statement;
  • Links to Other Websites.

Personal Data Collection and Handling Practices

We collect personal data in the following ways from the following sources:

1) Automatically from your visits to our Sites or use of our products/services;

2) From you when you interact with our agents through calls and chat sessions and provide personal data to us (either about yourself or a third-party (e.g. customer or employment referral));

3) From third-parties (e.g. marketing leads) and public sources, subject to applicable laws and regulations.

Method and Sources of Collection:

We may collect personal data about you from the following sources:

  • From You:
    • When you visit and use our websites, products and services, we automatically may collect data about your use of our websites, products and services;
    • When you interact directly with us, we may collect personal data that you provide to us (e.g. account and payment information);
  • Third-Parties:
    • We may collect personal data about you from third-parties such as:
      • marketing and joint-marketing partners (used for purposes such as to offer products/services and/or joint product bundles to prospective members),
      • public sources (such as Data Broker sites allowing you to remove your data at your discretion, and other sources for purposes such as to identify prospective customers or alert customers to potential fraud).

We may collect personal data from you about other people, such as personal data about friends and family through customer or employee referrals, or data about family members who you wish to include on your account.

Additional detail on the use of your personal data can be found in the “Purposes of Processing” section below.

We collect the following categories of personal data for the following general purposes:

1) Member/Subscriber Information is collected to manage our business relationship with you;

2) Administrative Data is data collected to maintain our business records;

3) Provisioning Data is collected to deliver our products and services;

4) Diagnostic Information is collected to troubleshoot malfunctioning products and services;

5) Usage and Preference Data is collected to help us provide you with better service and user experience; and

6) Third-Party Data provided by you or collected by us is collected as necessary to deliver or promote our services.

Categories of Personal Data We collect:

The categories of personal data that we collect, and the general purposes of collection, include:

  • Member/Subscriber Information. This information includes data necessary to establish your account and method/means of payment, ship your products or provide services, and track and maintain our relationship with you. It includes:
    • Identifiers and contact details, including name, mailing address, email address, phone number and member credentials (user ID and password);
    • Shipping and billing data, including credit card and payment data;
    • Your social security number and/or state/government identifier, driver’s license number or other government-issued identifier, date of birth, age and gender, and other personal details about you as necessary to verify your identity and to provide identity verification; and
    • Commercial information, including your transaction history with us.
  • Administrative Data. This is data that is generated by us and is related to your account, device or use of services. It includes license keys and internally-created member IDs, and device IDs, and serves the purposes of maintaining our business records and enforcing product license and service entitlement compliance.
  • Provisioning Data. This includes data necessary to provision applications or to facilitate installation and may include device and system information, browser type, IP address, type of operating system, and internet or other electronic network activity information.
  • Diagnostic Information. This data may include application crash reports and information you provide to us for obtaining customer service, as necessary to troubleshoot any malfunctioning products and services. For example, when you call or exchange email, chat or mail with us, we may retain and review call and chat recordings and/or the contents of the messages as required/permitted by law and our recording and information management plans.
  • Usage and Preference Information. This information includes data received directly from you, and/or derived from cookies (tags, pixels, etc.) and third-parties indicating usage and preferences, and product/service and communication preferences as set by you. It helps us better understand and better serve your interests, expectations, needs and requirements.
  • Third-Party Data. This information includes data we may obtain from you about a third-party, or data about a third-party we collect from you and/or through the provision of our services.

We may process your personal data:

1) for the purpose of fulfilling our contract with you (e.g. for the provision of products and services, providing customer service, etc.);

2) for specified purposes on the basis of your consent (e.g. marketing, surveys, etc.);

3) for the purpose of fulfilling our legal obligations (e.g. maintaining employment and tax records, responding to lawful subpoenas, etc.), and;

4) for the purpose of pursing our legitimate business interests, including:

  • Conducting Routine Business Activities, such as marketing, product research, providing customized web experiences, etc.;
  • Combining Data to Improve our Customers’ Experience and Evaluate/Refine our Products and Services; and,
  • For Network and Information Security Purposes.

We collect and process your personal data for the purposes outlined below as well as in the relevant Product and Service Privacy Notices on the following grounds:

1) For the purpose of fulfilling our contract with you or entering into a contract with you on your request, in order to:

  • Create and manage your account;
  • Authenticate you prior to enrolling in services;
  • Verify your identity and entitlement to products or services, when you contact us or access our services;
  • Process your purchase transactions;
  • Update you on the status of your orders;
  • Allow you to register products or services your purchase;
  • Manage your subscriptions; and
  • Provide you with technical and customer support.

2) For specific purposes based on your consent, in order to:

  • Subscribe you to newsletters, send you product updates or technical alerts;
  • Send you marketing communications and information on new products, services and assets;
  • Communicate with you about, and manage your participation in contests, offers or promotions;
  • Solicit your opinion or feedback, provide opportunities for you to test products or services;
  • Enable you to refer a friend who may be interested in our offerings, as permitted by law;
  • Where required and applicable, to enable any non-essential cookies or similar technologies;
  • Process sensitive personal data in accordance with applicable law, and
  • Provide you with interest-based ads on sites other than our own.

3) For the purpose of fulfilling our legal obligations, we may be obligated to, for instance, keep and process records for tax purposes or in order to meet legal obligations and disclosures.

4) For the purpose of promoting and operating our business and advancing our legitimate interests in the effective delivery of our products, services and communications to you as well as to our other customers and partners. Specifically, in order to:

  • Provide you with information, products and services that you request; enable participation in interactive features of our Services; and notify you about changes to our terms or this Privacy Statement;
  • Communicate commercial promotions and provide quotes for our products and services;
  • Promote and administer co-branded offers with trusted partners;
  • Confirm sales conversions and conduct lead generation activities;
  • Better administer and understand the usability, performance, and effectiveness of our Services, including troubleshooting, data analytics, testing, research, and statistical purposes;
  • Improve our Services (including developing new Services) and to ensure that content is customized and presented in the most relevant and effective manner for you and for your device, including suggestions and recommendations about things that may be of interest to you; and
  • Otherwise keep our Services, business and users safe and secure; to comply with applicable laws and regulations; and to protect or exercise our legal rights or defend against legal claims.


We may provide your personal data to our partners for the purpose of allowing them to conduct Noni business. Our partners go through our third-party risk management and assessment process and only afterwards are they authorized to promote and sell our products and services. Our partners may use your personal data to communicate with you and others about Noni Services either alone or jointly with partner products and services. We may provide your personal data to partners to confirm your eligibility for joint or co-branded offers or to communicate and administer such offers (e.g. report sales conversions, verify eligibility, assess effectiveness of joint offer, etc.) Our Partners are not allowed to use personal data that they receive from us for any purpose except for communicating, evaluating, improving and administering the offer in question (Noni branded, co-branded or joint offer). This will not affect the partner’s ability to use personal data that it may already have obtained from you or other sources. If you do not wish to receive promotional emails from our partners, you can unsubscribe directly using the unsubscribe link or tool provided in the partner’s email or other communication to you.

Service Providers Processing Data on Our Behalf

We may use contractors and service providers to process your personal data on our behalf for the purposes described in this Statement, the relevant product and service privacy notices and for business purposes such as financial auditing, data storage and security, troubleshooting and debugging, improving and operationalizing threat intelligence and counter-threat measures, and for marketing and promoting our Services. We contractually require service providers to keep data confidential and we do not allow our service providers to disclose your personal data to others without our authorization, or to sell it or use it for purposes unrelated to the services they provide (e.g. their own marketing purposes). However, if you have a separate and/or independent relationship with these service providers, their privacy statements will apply to such relationships. Such service providers may include benefit brokers, your employer (for products and services offered as an employee benefit), contact centers, payment card processors and marketing/survey/analytics suppliers.

Public Authorities

In certain instances, it may be necessary for us to disclose your personal data to public authorities or as otherwise required by applicable law. No personal data will be disclosed to any public authority except in response to:

  • A subpoena, warrant or other legal process issued by a court or other public authority of competent jurisdiction;
  • A legal process having the same consequence as a court-issued request for data, in that if we were to refuse to provide such data, it would be in breach of local law, and we or our officers, executives or employees would be subject to liability for failing to honor such legal process;
  • Where such disclosure is necessary for us to enforce our legal rights pursuant to applicable law;
  • A request for data with the purpose of identifying and/or preventing credit card fraud; or
  • Where such disclosure of personal data is necessary to prevent or lessen a serious and imminent threat of bodily or other significant harm to the data subject or other individuals potentially concerned.

Corporate Affiliates

We may share your information with our corporate affiliates.

Business Transfers

We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, acquisition, consolidation, asset sale, initial public offering, or in the unlikely event of bankruptcy.

We will only retain your personal data for as long as necessary to fulfill the purpose for which the data was collected and is processed, including our compliance with applicable laws, regulations and court orders, and the defense of our legal claims. We will securely dispose of personal data that is no longer needed.

We will hold your personal data on our systems for the longest of the following periods:

  • As long as necessary to maintain our ongoing business relationship, or as needed to provide you with the products, services or information which you are entitled to or can otherwise reasonably expect to receive from us;
  • For as long as necessary for the purpose for which we collected it or for which you supplied it to us in accordance with any product or service relevant activity or process;
  • Any retention period that is necessary to comply with our legal obligations, to resolve disputes, or to enforce our agreements;
  • The end of the period in which litigation or investigations might arise in respect of our business relations or other interactions with you;
  • At the expiry of the particular personal data retention periods specified by the supplemental information stipulated in certain products’ and services terms and/or notices.

Upon expiry of the applicable retention period, your personal data is either securely disposed of, or de-identified through the use of appropriate anonymization means, including, without limitation, aggregation, truncation, or one-way hashing.

If we are involved in a reorganization, merger, acquisition or sale of our assets, your personal data may be transferred as part of that transaction.

We implement rigorous physical, technical and organizational safeguards to protect your personal data in our custody, both at rest and in transit, and should these measures fail to prevent a data breach, we will promptly take the necessary remedial measures, and we will notify you as well as applicable regulators of any such breach, as required by applicable law.

Securing personal data is an important aspect of protecting privacy. We take reasonable and appropriate physical, technical, and organizational security measures in accordance with applicable laws to protect your personal data against the risk of accidental loss, compromise, or any form of unauthorized access, disclosure or processing. The relevant security controls are communicated to application owners and technology teams across the business to support the secure development of products and maintain a secure operating environment. Our security measures include:

Physical Safeguards

We lock doors and file cabinets, control access to our facilities, implement a clean desk policy, and apply secure destruction to media containing personal data.

Technical Safeguards

We endeavor to use reasonably available state-of-the-art network and information security standards, protocols and technologies, including encryption, intrusion detection and data loss prevention, and we monitor our systems and data centers to ensure that they comply with our security plans.

Organizational Safeguards

We conduct regular company-wide, as well as role-specific and targeted training and awareness programs on security and privacy, to make sure that our employees and contractors understand the importance of protecting personal data, and that they learn and maintain the necessary knowledge and skills effectively to protect it in practice.

If you have any questions about the security of your personal data or the security of the site, or wish to report a potential security issue, please contact security (at) Noni-Digital (dot) com. . When reporting a potential security issue, please describe the matter in as much detail as possible and include any information that might be helpful.

Your Privacy Rights

In relation to our processing of your personal data and subject to applicable law, you may have the rights of information, access (including where applicable portability), rectification, erasure, restriction of and objection to further processing, as well as the rights to withdraw your consent (where consent is the basis of processing) and express other preferences, not to be subjected to automated decision making, and to file privacy complaints with us or with competent authorities.

You can view and update your personal data through your Noni Account.

Subject to applicable laws, you may have the right:

1) to ask us to provide you with information regarding the personal data we process concerning you;

2) to rectify, update or complement inaccurate or incomplete personal data concerning you;

3) to delete or request the erasure of personal data concerning you;

4) in certain circumstances to restrict the way in which we process personal data concerning you;

5) to withdraw any consent you may have given for us to process personal data concerning you;

6) to object to our processing of personal data concerning you on the basis of our, or of third-parties’ legitimate interests;

7) to obtain from us the portability of personal data concerning you; and

8) to lodge a privacy complaint with a supervisory authority if you are not satisfied with the way we have handled your personal data or any privacy query or request that you have raised with us.

To exercise any of your rights, to raise any other questions, concerns or complaints about our privacy practices or about our use of your personal data and its privacy, or if you are not a customer of ours and want to know what personal data we have about you, please contact us as explained below (“Contact Us”).

Once we receive your request, we will require reasonably sufficient information to verify your identity and your authorization to take the actions requested. You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise your rights and choices on your behalf, please contact Noni Support in order to verify your identity and verify your authorization for the agent to act on your behalf.

We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available on a Service may change or no longer be available to you where the process of certain data is essential to the provision of the Service or feature. Any difference in the Services are related to the value provided.

You may contact us at:

Sunset Technologies, Inc.
8655 Sudley Road, Suite D, Manassas, VA 20110
Email: privacy (at) Noni.Digital

Referrals, Marketing, Opt-In/Opt-Out, and Cookies

In some cases, you may want to refer another person to us, e.g. to try our products or services, or to apply for an open employment position. When doing so, please only share that person’s data with us if you have lawful permission to do so. We will then process that person’s personal data in accordance with this Statement and/or any specific privacy notices and/or job postings.

When you choose to provide us with personal data about third-parties, we will only use this data for the specific reason for which you elect to provide it. It is your responsibility to ensure that when you disclose to us personal data of individuals other than yourself – such as your contacts, your users or other third-parties – you abide by applicable privacy and data security laws, including informing users and third-parties that you are providing their personal data to us, informing them of how it will be transferred, used, or processed, securing appropriate legal permissions and safeguards required for such disclosures, transfers and processing. If you choose to provide us with a third-party’s personal data (such as name, email, and phone number), you represent that you have the third-party’s permission to do so. Examples include forwarding references or sending job referrals. You also acknowledge that when we interact with such third-party individuals whose personal data you share with us, it is our duty to inform them that we obtained their personal data from you. Where applicable, third-parties may unsubscribe from any future communication following the link provided in the initial message. If you believe that one of your contacts has provided us with your personal data and you would like to request that it be removed from our database, please contact us at privacy (at) Noni.Digital .

As permitted by applicable law and subject to your expressed preferences, we process your personal data to communicate with you in order to promote products and services, including via direct messages, interested-based advertisements, through select third-parties, as well as the online Noni Community. We may process personal data to determine the effectiveness of our marketing programs and to better tailor them to you. Our marketing communications may include special offers from third-party partners, or joint or bundled offers with third-party partners. The Statement includes information about how to manage your preferences in regard to Marketing Communications.

You may receive marketing messages and materials from us or our affiliates, where and as permitted by applicable law.

You have choices on what communications you wish to receive from us. If you do not want to continue receiving any marketing materials from us, you can click on the unsubscribe function in the communications you receive from us. You may also unsubscribe from Noni marketing offers. and manage your communication preferences in your Noni Account.

However, we will continue to communicate with you as needed to provide the products and services you are entitled to, to respond to your inquiries, or otherwise relay transactional product or service-related messages.

Please also be aware that you may still receive information about our products and services through other parties using their own mailing lists. For instance, marketing materials for our products and services may also be contained in messages you receive from third-parties which may include your employer if they offer our services as part of their employee benefits, or other service providers that offer our products and services as part of their special offers.

Interest-Based Ads

We may provide your data including the data about your interests in our products to third-parties for the purposes of serving you more relevant ads, in accordance with applicable law. Where we provide you with interest-based ads on a site other than our own, we do not track your other activities on that site. If you click on our ads, we will know the domain you came from. For more information, please see the Cookies & Tracking Technologies section below.

Data from Third-Parties

Third-parties may provide us with personal data they have collected about you from you or from further online and offline sources, such as marketing data from our partners and third-parties that is combined with information we already have about you, to provide you with more relevant communications and better tailored offers. We make reasonable efforts to verify that the third-parties we engage for such purposes are reputable and law-abiding and we will not solicit them to disclose to us personal data that we do not have a lawful purpose and valid legal basis (e.g., consent, where applicable) to collect and process. However, we are not liable for any processing of your personal data by such third-parties prior to, during or after them providing it to us.


A cookie is a commonly used automated data collection tool. Cookies are small text files that are placed on your computer or device by websites that you visit or HTML-formatted emails you open, to make websites work, or work more efficiently. We and our partners use cookies and other similar tracking technologies (e.g. Web Beacons, JavaScript, clear GIFs, pixel tags, as well as HTML5 and Flash Local Storage Objects) on our websites or emails to:

  • Ensure the proper functioning of our websites and the proper delivery of legitimate electronic communications;
  • Tailor information presented to you based on your browsing preferences, such as language and geographical region;
  • Collect statistics regarding your website usage;
  • Provide us with business and marketing information; and
  • In some cases, to enable a third-party to deliver future advertising for our products and services to you when you visit certain websites owned by third-parties.

We use different kinds of cookies:

  • Essential cookies are necessary to provide you with services and features available through our websites. Without these cookies, services you may need, such as shopping carts or e-billing, cannot be provided.
  • Analytics cookies collect data that is either used in aggregate form to help us understand how the website is being used or the effectiveness of our marketing campaigns.
  • Customization cookies collect data that is used to help us customize the website for you.
  • Advertising cookies and tracking scripts are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly delivered and, in some cases, featuring ads based on your interests. On websites which include a cookie management tool, you may find a hover button at the bottom of your screen.

The cookies we use may be session cookies that are erased when you leave our websites, or they may be persistent cookies that remain on your computer’s hard drive after you leave the site, in preparation for your next visit.

If you do not wish to receive cookies you may be able to refuse them by not agreeing to the use of them upon entering the website. If you do so, we may be unable to offer you some of our functionalities, services or support. If you have previously visited our websites, you may also have to delete any existing cookies from your browser.

Third-Party Data Collection

Cookies may also be placed on our websites by third-parties to deliver tailored information and content which may be of interest to you, such as promotions or offerings, when you visit third-party websites after you have left ours. We do not permit these third-parties to collect personal data about you on our sites beyond such cookies (e.g., email address) unless such data is provided to the third party in their role as a service provider acting solely on our behalf.

Social Media Features and Widgets

Our websites include social media features, such as Facebook’s “Like” button, and widgets, such as the “Share This” button, or interactive mini-programs that run on our sites. These features are usually recognizable by their third-party brand or logo and may collect your IP address, which page you are visiting on our websites, and set a cookie to enable the feature to work properly. Any collection of information through such third-party feature is governed by the privacy policy of the company providing it.

Do-Not-Track Signals and Similar Mechanisms.

Some mobile and web browsers transmit “do-not-track” signals. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.

Unless otherwise specified, Noni will only use automated decision making in the interest of network and information security, for the sole purpose of protecting you, Noni, our partners and our other customers from cyber-threats, and not for the purpose of evaluating any individual’s personal characteristics.

Where Noni processes network traffic data for the purpose of network and information security based on our or our customers’ legitimate interest as outlined in the corresponding section of this Statement, automated decisions concerning particular data elements may occasionally be made. This could involve in particular assigning relative cybersecurity reputation scores to IP addresses and URLs based on objective cyber-threat indicators measured by our and our partners’ cyber-threat detection engines. Such indicators may be for instance the determination that malicious or otherwise harmful contents are hosted at a given URL or are emanating from a given IP address. Such automatically-assigned reputation scores may be leveraged by you, by Noni, by our partners and by other customers to detect, block and mitigate the identified cyber-threats. They could therefore result in our products and services blocking network traffic coming from or going to such URLs and IP addresses. No such processing is intended to produce any other effect than protecting you, Noni, our partners and our other customers from cyber-threats. Should you nevertheless consider that such automated processing is unduly affecting you in a significant way, please contact us as explained below (“Contact Us”) to raise your concerns and to seek our help in finding a satisfactory solution.

Children’s Privacy

Unless otherwise specified, our websites, products and/or services are not directed at minors (as defined by and in accordance with applicable law). You may add the protection of certain of our Services to minors in your household, but we only process that personal data at your direction and in order to provide those specified Services.

Our websites are not directed to, nor do we knowingly collect data from, minors (as defined by applicable law) except where explicitly described otherwise in the privacy notices of products and services designed specifically for purposes such as to assist you by providing child online protection features. In such cases, we will only collect and process personal data related to any child under 13 years of age which you choose to disclose to us or otherwise instruct us to collect and process. Please refer to the specific applicable notices for important additional information.


This Statement does not constitute a contract, and is subject to change, and any material changes that may affect the way we process personal data will be communicated to you. In the case of a material change to our personal data processing practices, any such change will only apply on a going-forward basis; we will not process the personal data currently in our possession in a materially different way without your prior consent.

We reserve the right to revise or modify this Statement. In addition, we may update this Privacy Statement to reflect changes to our data practices. If we make any material changes in the way we collect, process and/or share your personal data, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. In the case of a material change to our personal data processing practices, any such change will only apply on a going-forward basis; we will not process the personal data currently in our possession in a materially different way without your prior consent. We encourage you to periodically review this page for the latest information on our privacy practices.

If you navigate to third-party websites linked from our websites, please note that those third-parties’ privacy terms (and not Noni’s) will apply to your subsequent browsing activity.

Our websites may contain links to other websites, owned or operated by other companies. If you visit any linked websites, please review their privacy statements carefully. We are not responsible for the content or privacy practices of websites that are owned by those third-parties. Our websites may also link to co-branded websites that are maintained by Noni and one or more of our business partners, who are collecting your personal data pursuant to their own privacy practices. Please review the applicable privacy statements on any co-branded site you visit, as they may differ from ours.

EFFECTIVE DATE: March 8, 2020